American Beautyberry Magick: 8 Alluring Correspondences

I spotted this amazing plant in the World Peace Garden in Glastonbury, where the Chalice Well is situated. I couldn’t believe the colour of the berries, they’re so vibrant and striking!

It is an American Beautyberry, Callicarpa americana; a deciduous shrub that bears bright purple fruit throughout the autumn and winter. It has a wide array of medicinal uses and some culinary uses, too.

It was used by indigenous Americans in various methods of application for fevers, rheumatism, malaria, dysentery, digestive issues and colic. In Traditional Chinese Medicine it is used to slow down or stop bleeding internally, particularly in the stomach and lungs. These are just a few of its medicinal uses, and beautyberry is being studied for its efficacy in treating cancer and memory loss.

Beautyberry Magickal Correspondences

Alluring
Attraction
Banishing
Beauty

Enchantment
Glamour
Luring
Temptation

I found the following magickal correspondences for beautyberry online:

Element: Water
Zodiac Signs: Scorpio
Planet: Venus

Magic: An infusion can be used topically in glamours, beauty, and luring spells.

As beautyberry is used for repelling insects you could use it in magick to repel something or someone. It is helpful to the digestive system so you could also use this to help “stomach” something that is difficult to accept. It goes from being quite tasteless raw to full of flavour when cooked, so perhaps you could use it to enhance something.

Of course, magickal associations are those which you find when you form a relationship with a plant or herb; so there are no correct or incorrect answers here.